Written by Jakub Jablonsky (Entrepreneur & Investor)
Penthouse in Prague
Apartment in 5* hotel in Dubai
Porsche Turbo
Emirates First Class
*I would prefer not to share these pictures (I don't even have an Instagram), but I feel it's needed as proof that I have something that worked for me, allowing me to do the things I want and like.
avg monthly revenue per client
average client retention
leads generated
Over the past 2-3 years I've generated over 90,000 leads.
I've sold each of these leads for $30-$250 (depending on vertical).
No products, software, or services, nothing...
If you do the math you will realize that's a couple of million :)
Client Paid Invoice Proof - Source: Quickbooks
I did this at 23-24y.o with 0 employees or contractors — until I was making more than $2.1M a year.
I started hiring after I was already at multi-7-figure revenue. No labor expense risk.
In this doc, I want to share what I did step by step.
My company received an acquisition offer, so I am thinking on what to do next if we move forward with that.
Secondly, this business literally changed my life from wanting to make $2k/m when I was at high school — to becoming a multi-millionaire before I turned 25.
If sharing this can do the same for a dozen other people, it's worth sharing.
▶︎ Started first business as 16-17y.o
▶︎ Sold app at 19y.o
▶︎ Studied Alternative Investments at Harvard Business School online
(Private Equity, Private Debt, Distress Investing, Secondaries, Hedge Funds, Real Estate, Portfolio Construction)
▶︎ Joined a $100m VC fund → where I invested in a couple of startups (valued at $1.1 billion)
▶︎ Started lead gen brands in financial services and legal at 20y.o - grew to multi-7 figures
▶︎ I run marketing newsletter just for fun: insider.marketing case studies
This is one of the most important decisions you can make when starting a business.
The market is more important than the product or service you sell.
To be able to generate tens of thousands of leads every year, you have to be in the market with that scale & potential.
Best markets have products/services that are applicable to almost every human being (e.g. financial services, loans, home improvement, education, real estate, debt, health, and more)
If you just capture 0.1% of one of these markets you will likely have a $50M+ company.
Where most people fail with this, is they select local market, with clients that are not well capitalized & don't have operations for scale. (e.g. typical SMMA niches 🫠)
The great thing is that this works in almost any country. And most, don't have any real competition.
Once we have the scalable market we find companies in this vertical that will buy the leads.
You can sell to 2 types of companies:
1. Direct lead buyers (the company that is buying leads and also selling the product)
Higher margin and you can sell the leads for more
2. Networks or lead aggregators (middlemen who buy leads, clicks, or calls from you → then resell it to their buyers)
Easier to get started to work with, but lower payouts
I have a rolodex of contacts that I can share to speed up the process for you.
Alternatively, it's easy to get lead buyers with ads.
Every time I run ads for my company to get lead buyers, I get a calendar filled with appointments for a full week with just 1 day of ads. Typically it costs me about $20-$40 per call.
Let's assume you will charge $30 per lead. Lead buyers come and tells you they want 3,000 leads per month (or 100 leads per day) — that's $90k in revenue from just a single client. Per month.
Example of Revenue per client per month
I have lead buyers who are buying 300-450 leads per day at that price :) It scales pretty fast.
+ me as an introvert who hates doing calls - is selling $100k+ monthly budgets.
And flying first class wherever I want...
Now you have lead buyers that want leads. You need to deliver.
As you're not selling any product or services, just leads or calls, it's relatively simple.
If you already have a brand (step 4), you just connect them to your existing lead distribution software. (setup takes 2-3hrs)
If you don't have a brand yet, you will create a simple lead generation funnel — can be done in ~1 day + I can show you what works best.
Note: LendingTree is a public company that is generating ~$670m a year — doing the exact same business model I'm showing you. (This is not your classic SMMA or appointment setting agency 🫠)
If you send them qualified and high-quality leads — they will reorder over and over again.
(+ you can charge them more. Even +$5 per lead at 3,000 leads a month is an additional $15k in profits)
You can have the same 4-5 clients and be generating millions.
No need for constant prospecting and sales — that's basically how I got to $2.1M with 0 staff.
You have a few buyers and generating revenue.
You pick your market. Get lead buyers. You have your vertical. Then you build a lead generation brand around it.
You can do it in a few ways:
1. Vertical specific and generic brand
2. Vertical + demographic specific brand
3. Comparison site
*revenue sources are from Google
LendingTree
Tom.co.uk
BestMoney
This is where I am right now.
I picked a scalable vertical → got 9-figure and billion-dollar companies to buy leads from me → built a lead generation brand. Now I have offers to sell the business.
I can either keep the company to keep generating the cash flow or sell it for multiple of earnings.
If you haven't sold the business yet, or want to increase the exit value, here's what can be done further...
You can grow the business by either:
The former is pretty clear - we repeat Step 2 over and over again, while growing the team to handle it for us.
To increase the LTV of our clients we're doing the following:
This way you can keep growing as much as you can handle.
If you really want to grow to 9-figures and more, you can become the end product seller. (not just selling leads)
E.g. - you generate leads through your own brand → build a call center or recommendation engine → sell the product yourself or collect more in commissions
This is what AssuranceIQ did before they were acquired for $2.35 billion by Prudential
I'm the case study. This is how what made me a multi-millionaire before 25. Not selling some courses.
Consumer facing brand → generate leads → sell leads to partners
NerdWallet ($539m/year)
LendingTree ($673m/year)
GoCompare $793m acquisition
EverQuote ($269M/year)
MoneySuperMarket Revenue (£432m/year)
CreditKarma ($1.6 billion/year)
eLocal sold for $140m
SelectQuote (~$1.25 billion/year)
+ there are many more that I haven't included
I've helped my old friend who never generated leads before → Got $34.5k in his first month (from 1 client)
Selling 150 leads at $230 each.
Peter L. WhatsApp Proof
Stefano Privitera Recommendation
The steps outlined here are very “high-level” and there are many nuances to them. I've learned a lot in the past 4 years.
What sucks is that I had to do most of it on my own.
I just wish I had someone when I was starting, who can shorten my time to success from 4 years to 6 months.
If you have high standards (*requirement - as I want to surround myself with top performers) and want to get $3M+ in liquid net worth - then let's chat.
Book a call with my right hand man here:
Or ping me on WhatsApp (+421 950 708 604)
(no spam please, only if you're serious)
— Jakub Jablonsky (Entrepreneur & Investor)
Lead quality is influenced by a few factors:
You will collect the client budget upfront.
So essentially it can be started from $0. That's what I did.
Your time investment will be required.
Also, access to my private group is paid.
If you run ads to get booked calls, it should take less than a week.
If you do outbound or other methods, it can take up to 2-3 weeks.
I'll show you what works best.
Our biggest partner is paying us between $120k-$200k per month for 2 years in a row. It initially started at around $17k/m so it grew over time.
It all depends in which vertical are you in and what type of lead buyers you work with.
You can work with 20 lead buyers that will pay you $3k each per month or 1 that will pay you $60k a month.
Ads, LinkedIn, Google, Events
Media buying is just clicking the buttons. That's not that complex. If you're a slow learner you can always hire for this position.
I have a friend of mine Peter who never generated leads before and did $35k his first month with 1 client.
Disclaimer: The information provided on this page is for informational purposes only and should not be considered financial, legal or professional advice. Results mentioned are not typical and may vary significantly. Any investment or business opportunity carries inherent risks. It is important to conduct thorough research and due diligence before making any decisions. The creator of this content is not liable for any losses or damages resulting from reliance on the information presented. Past performance does not guarantee future results. Consult with qualified professionals before taking action based on this content.